WEDDING photographer Kim Shaw is stepping out into ladies fashion and bridal footwear after converting part of her studio into a shoe boutique.


Shoebeedoo recently became the latest store to open at Slater's Village in Baldwins Gate, offering ladies fashion, occasion and bridal footwear alongside Kim's existing photography business.


Having spent her career snapping every element of a bride and groom's special day – from the veil to the shoes – there's one thing Kim certainly knows and that's weddings.


She said: "It had never crossed my mind to venture into this side of things. I opened Kim Shaw Photography around two and a half years ago after previously working from home in Loggerheads, but I found that a lot of the time the studio was just dead space.


Kim Shaw at her Shoebeedoo shoe shop at Slater's Village in Baldwins Gate.     Neil Hulse


"My friends here at Slater's suggested I consider stocking ladies fashion and bridal footwear after a void was left but initially I had my reservations.




"It wasn't until my husband surprised me by buying the domain name for Shoebeedoo that I seriously considered turning part of the shop into a shoe boutique – now I'm so glad I have."


Having carved a niche in the market as a one-stop-shop for all things weddings, Slater's Village has a number of retailers offering services and goods aimed at brides-to-be and their families.


Kim added: "We used to have a bridal footwear shop, but since that moved there was a gap to fill and after chatting to the other store holders, I decided to go down the occasion and fashion route as well as bridal.


"I didn't want to stock anything that was already available here, rather, I wanted to complement the existing stores and offer something that was missing.


"We have some gorgeous clothing boutiques here so now ladies can buy a complete outfit, including footwear.


"The bridal dress shops are able to recommend us too, so it works for everyone."


Shoebeedoo features ranges by Lindsey May, Perfect Bridal, Westerleigh and Ruby Shoo and styles vary from traditional heels to vintage and contemporary styles.


Kim said: "We also sell matching handbags, shoe clips and we even have a range of long or short wedding wellies that have proved really popular so far.


"As well as the traditional ivory, they come in pink and rainbow stripes."


Karen Lea, owner of Elegance Wedding Services, believes Shoebeedoo is the perfect accompaniment to the existing range of bridal and boutique shops in the shopping village.


She said: "Everything here is in one place – you could get your venue, your dress, a cake, your flowers and photography and now you can buy your shoes here too.


"Not only that, but with the existing businesses here, everything is under one roof – it's dry, it's convenient and I'm sure Kim will do really well here."


Kim, who has employed a member of staff to run the shop whilst she is editing or out on photography jobs, added: "This is something new for me and I'll be honest, I wasn't sure if I'd enjoy it as much as I do.


"I really love it though and I'm looking forward to seeing how things progress."

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